Niche perfume has grown immensely over the past decade or two — some small independent brands are now global hits. Nevertheless their mission remains the same: to create unique, high quality fragrance with a focus on the product over market-testing, mass appeal and advertising. Niche perfumes are often unisex, frequently come in simple packaging over flashy bottles, and rarely appear in marketing campaigns.
Niche perfumes are produced at a much smaller scale than mass market perfumes, thus they are sold in fewer stores, like fragrance-centric boutiques rather than department stores. Niche devotees love the individuality and uniqueness of the offerings. So if you find yourself tired of the bottles and models adorning the pages: think niche!
A Sampling of Niche Brands
CB I Hate Perfume
Santa Maria Novella
Image: Pop Up City